Pregnancy: Planning & Preparing

We are here to support you on your journey

Making decisions around infant feeding can be challenging and we hope we can help you through this journey.
Our company has voluntarily signed the industry code of Marketing in Australia of Infant Formulas (‘The MAIF Agreement’). As part of this commitment, we want to make sure you are informed and supported.
Before and during breastfeeding, it is important to maintain a healthy and balanced diet and it is recommended to exclusively breastfeed for the first six months of age, as it provides ideal nutrition and promotes a healthy start in life.
We understand breastfeeding is not always possible, and when necessary, infant formula is the most suitable alternative to breastfeeding. Introducing partial bottle-feeding may interfere with breastfeeding your infant and it can be hard to reverse. Other considerations include the social and financial implications of feeding infant formula. We want to make sure your baby is as safe as possible, so please refer to the preparation and storage instructions for safe use of infant formula and be aware that any unnecessary or improper use of infant formula may cause health hazards for your baby.

Your choice, our support, always. With love.

If you require further information, consult your healthcare professional or learn more about the benefits of breast milk.
By clicking ‘I Understand’ you are confirming you have read and understood the information above and will proceed directly to information about infant feeding, for educational purposes.